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If you spot a Chiver, he’s probably wearing Bill Murray’s face on a t-shirt, or the phrase “Keep Calm and Chive On” somewhere on his body or social media profile.Likely he has a “KCCO” phone case, towel, beer cozy, or bumper sticker.Though Chivers advocate RAKs (random acts of kindness) for each other, less random acts were firmly institutionalized in the Chive mentality with the creation of Chive Charities, a 501(c)(3), in 2012.(The nonprofit status is still pending.) The site claims a new sort of charity form, one which basically seems to be the definition of crowdfunding: Chive Charities is changing the Charitable-giving paradigm.Needless to say, the website’s taste is bro-ish and sophomoric.According to the site’s analytics, 3 out of 4 Chive users are male, and most are between the ages of 18 and 34.It received more than 8 million global unique visitors in June, according to Quantcast — more than 9 million by internal numbers.

The Chive, if you don’t know it, is bigger than NPR, Salon, Jezebel, or The Onion (no relation).

The Berry gets a bit more than 10% of the traffic of The Chive, according to Quantcast.

The company’s other sub-sites, The Throttle — pictures of hot cars — and The Brigade — tagline “In ‘Merica We Trust,” with lots of photos of guns, tanks and uniforms — skew even more male, about 80%, and are about the same size as the Berry. v=Sr D_Xw G89_k Chive users have created Facebook groups based on location, and unofficial meet-ups are happening in your area more likely than not (outside the U.

(Imagine if Kickstarter had its own social network it could reliably count on to fund all or most of its projects — and all of those projects were helping sick children, veterans, firefighters and mass shooting victims.

In March, The Chive was the lead sponsor for the annual Murray Bros.

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