For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.3 percentage points.
For results based on married or partnered adults (n=1,428), the margin of sampling error is plus or minus 2.9 percentage points and for cell phone owners (n=2,076) the margin of sampling error is plus or minus 2.4 percentage points.
Other common reasons for using online dating sites or apps were the pre-screening of dates as well as easier conversation. Closest competitors were e Harmony.com, Christian Mingle and dating app Tinder.
In the United States, the top revenue generating i OS dating app was Match with monthly app revenues of 1.3 million U.
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
At the same time, some couples find that digital tools facilitate communication and support.
A majority of those in couples maintain their own separate email and social media accounts, though a smaller number report sharing accounts and calendars. The broad statistical picture looks like this: As a broad pattern, those who have been married or partnered ten years or less have digital communication and sharing habits that differ substantially from those who have been partnered longer.