The following chart, was originally printed in VG magazine, by Gerald Weber.
If you see any data that is not listed here or notice any errors, for 1970’s and earlier Fender amps, please send us an email and we will update the chart.
when the newly formed investor group acquired a majority share of Ampeg stock.
Unimusic consisted of investors interested in capitalizing on opportunities in the highly fragmented music equipment manufacturing market of the time, not unlike CBS which owned Fender and Rhodes, or the later Norlin which at times owned various music instrument brands, including Gibson Guitars, Lowrey and Moog Music.
After Ampeg was sold to Unimusic in 1968, Dan Armstrong would be brought on board, and along with the opening of regional offices in places like Nashville, and the West Coast, the company's previously stodgy image would be dealt with, once and for all, especially with the creation of the all-new SVT amp, which would be "field-tested" by the Rolling Stones during their 1969 concert tour.
Hull would grudgingly acknowledge rock'n roll music, via advertising copy for Ampeg's "Supercombo" bass amp, introduced in 1959.During the 1960s Ampeg only produced fairly low wattage combo amplifiers.Rock concerts were becoming increasingly large affairs and bigger amplifiers were needed.The current Ampeg company is mainly known in the field of bass amps.They also have a line of guitar amplifiers and a remake of the Dan Armstrong guitar and bass. Louis Music (also makers of Crate amps) was purchased by LOUD Technologies Inc.