Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.Since 1996, her swimwear line PAULA has been highly successful around the world. Float is a swim cap made from Neoprene-Lycra-Polyethylene foam, designed to be able to let your head float in water.Like many Icelanders, a big part of Unnur´s life is in water as she goes to the swimming pool daily.Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.No less important is the Murano glass craft, and the trade of spices and essences that are precious keys to Mediterranean’s business.
For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.While floating, the whole body chemistry reacts to the surroundings.Muscles relax, blood pressure drops and the heart lower its pace. This creates a meditative state and the mind calms down.A clash between initial aesthetic attraction and after a second look : repulsion and the realisation of the tragedy trash causes.Our beaches are covered in plastic confetti and there really is nothing to celebrate.