Were you surprised at the response level/interest from people? The concept of relationships outside of the marriage has been around a long time, it is as old as marriage itself. Back in 2009, founder Teddy Truchot was approached by several women and fellow employees who shared similar marital problems.The women voiced their need for a place, a playground for adults, where theyll be able to be in control and carry out an extramarital affair with utmost discretion. Today, the women who inspired Gleeden are still working for the site.Through research and observations, weve discovered that extramarital daters cant connect the same way single people canthey may need to use work computers or smartphones in order to connect without getting caught. Weve noticed our busiest times of the day, when members like to log in and communicate, is in the morning, during work, and late evenings.The number of user connections drops slightly on weekends, days off and holidays.Once individuals have decided to have an affair, they can certainly begin one with a co-worker or even an old boyfriend on Facebook.
Q&A with Kristiana Strandjeva, spokesperson for Who are your main clients/customers?
Ashley Started: 2001Cost: Free to sign up and browse profiles, with a cost of for 100 credits, which would be enough to connect with around 20 members Do you have to be married to join?
No Q&A with Noel Biderman, CEO of Avid Life Media and founder of Ashley Madison Why did you start this site?
Online dating in general suffers from a fatal flaw if its users are all looking to get married and then unsubscribe from the site.
It seemed to me that traditional companies werent willing to venture into this marketplace despite there being a definite market for it.