Cars extended the range of dating as well as enabled back-seat sexual exploration.In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.Men and women became more equal politically, financially, and socially in many nations.
For example, director Blake Edwards wanted to date singing star Julie Andrews, and he joked in parties about her persona by saying that her "endlessly cheerful governess" image from movies such as Mary Poppins and The Sound of Music gave her the image of possibly having "lilacs for pubic hair"; While the term dating has many meanings, the most common refers to a trial period in which two people explore whether to take the relationship further towards a more permanent relationship; in this sense, dating refers to the time when people are physically together in public as opposed to the earlier time period in which people are arranging the date, perhaps by corresponding by email or text or phone.
In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.
It generally happened in that portion of a person's life before the age of marriage, enabled dates to be arranged without face-to-face contact.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.